Beats 360 Headphones Debut With Customizable, Sweat-Resistant Design at $350

Beats, a company known for its over-ear headphones since 2008, had been hinting at a new model for several months. The first clues appeared when World Cup athletes were seen sporting unfamiliar headphones, sparking speculation about an upcoming release.

The anticipation grew as details leaked about a new over-ear model focused on modularity and sporty features. This set the stage for Beats to officially unveil the Beats 360, which promised a fresh approach to both design and function.

On September 22, 2026, Beats formally announced the Beats 360 headphones. The new model is priced at $349.99 and emphasizes a lightweight, customizable build. The headphones include interchangeable ear cushions and are the first Beats over-ear headset to offer water and sweat resistance, making them suitable for workouts and outdoor activities.

Reviews began appearing the same day, with many highlighting the comfortable fit and strong sound quality. Several reviewers noted that the Beats 360 performs similarly to Apple's AirPods Max, though some pointed out at least one significant caveat, such as differences in advanced features or integration.

Engadget published insights from Beats executives about the design process, revealing a focus on modularity and user customization. Outlets also noted the headphones' IPX4 water resistance, a first for Beats over-ear models.

Retailers responded quickly, with some offering introductory discounts. By launch day, the headphones were already available for preorder, and early adopters could save $20 off the list price at select stores.

The Beats 360 headphones are now officially available for purchase in the United States. They have received a warm welcome from reviewers, who praise their comfort, sound quality, and modular design.

Consumers can find launch discounts at some retailers, and the headphones are positioned as a compelling alternative to Apple's AirPods Max, especially for users who want water resistance and customizable features.

Buyers and industry watchers will be looking to see how the Beats 360 performs in real-world use over time. Future reviews may explore how the modular components hold up and whether the headphones gain traction among fitness enthusiasts and commuters.