Apple Testing Screenless Fitness Tracker to Rival Whoop and Fitbit

Apple has been a major player in the wearable technology market for more than a decade, mainly through its Apple Watch line. Traditionally, the company has focused on smartwatches with screens, offering a wide range of health, fitness, and productivity features. Recently, Apple began exploring new ideas for wearables that move away from the standard screen-based model. The company is now testing a screenless fitness tracker, aiming to capture a segment of the market dominated by brands like Whoop, which are known for their minimalist designs and focus on continuous health monitoring.

On September 22, 2026, reports emerged that Apple is actively developing and testing prototypes of a new fitness tracker without a display. The device is said to be similar to Whoop's wrist-worn bands, which track health metrics around the clock. According to sources familiar with the project, Apple's tracker would focus on monitoring health and fitness data, providing an alternative to its more complex smartwatch offerings.

Bloomberg reported that Apple is still in the prototype stage and has not yet made a final decision on whether to bring the product to market. The device is seen as part of Apple's strategy to diversify its wearable lineup and better compete with specialized health brands like Whoop, Fitbit, and Garmin. Outlets noted that the tracker is designed to be worn on the wrist and would not have the distractions of notifications or apps, instead focusing purely on health data collection.

Some reports highlighted that the release of such a device is still years away, with the earliest possible launch timeline suggested as no sooner than 2028. This would give Apple time to refine the hardware and software, ensure regulatory compliance, and develop a clear market strategy.

Industry observers see this move as a significant pivot for Apple, which has previously emphasized the multifunctional nature of its wearables. A screenless tracker would represent a streamlined, health-centric device with a different target audience.

Apple's screenless fitness tracker is currently in the prototype testing phase, with no final product or launch date announced. The company has not confirmed the project publicly, and sources suggest a commercial release is still several years away. The tracker is meant to provide a simpler, more focused alternative to the Apple Watch, appealing to users who want continuous health monitoring without the distractions of a smartwatch.

The next steps will likely involve further prototype development and internal testing. It remains to be seen whether Apple will decide to move forward with mass production and how it will position the device against established competitors. Observers are watching for any official announcements or leaks about features, pricing, and a potential release timeline.