Bose Launches New Sport Open Earbuds and Upgrades Ultra Open Earbuds

Bose has been a significant player in the wireless earbuds market, especially with its open-ear designs that allow users to hear their surroundings while listening to music. The original Ultra Open Earbuds were notable for their clip-on, cuff-shaped style, which set them apart from traditional in-ear models. As user demand for more versatile and comfortable earbuds grew, competitors like Shokz gained traction with similar open designs. Bose's last major update to its open-ear lineup was in 2024, and anticipation built for a refreshed offering that could meet evolving consumer needs.

On September 17, 2026, Bose officially unveiled two new open wireless earbuds: the Sport Open Earbuds and the second-generation Ultra Open Earbuds. The announcement highlighted the $199 price for the Sport model and $299 for the Ultra Open, aiming to appeal to both fitness enthusiasts and premium audio users.

The updated Ultra Open Earbuds promise better bass, increased maximum volume, and longer battery life compared to the first generation. The Sport Open Earbuds are specifically designed for active lifestyles, offering a secure fit and durability for workouts.

Bose has also introduced new color options and improved Bluetooth 5.4 connectivity for both models. According to coverage, the launch represents Bose's first expansion in this segment since 2024, signaling a renewed focus on the open-ear market.

The company set October 1 as the release date for both models, with availability expected through major retailers and Bose's website. Early hands-on reports suggest the design maintains the recognizable clip-on look that distinguishes Bose's open earbuds.

Bose is positioned to compete more aggressively in the open wireless earbuds market with two distinct product tiers. The Sport Open Earbuds cater to athletes and outdoor users, while the Ultra Open Earbuds target those seeking advanced audio features. Both products are set to hit the shelves on October 1, and initial reactions point to improvements that address previous customer feedback around sound quality and battery life. Bose's move is expected to challenge rivals like Shokz and draw attention from users looking for alternatives to traditional in-ear earbuds.

The next key development will be consumer and expert reviews once the earbuds are released. It remains to be seen how the new models perform in real-world use and whether Bose can reclaim or expand its foothold in the open-ear segment. Sales numbers and user feedback in the coming months will help determine the success of this strategic launch.