Apple Launches Apple Watch Ultra 4 With Preorder Discounts and Major Health Upgrades

Apple has a tradition of launching new smartwatch models each fall, and 2026 was no different. The Apple Watch Ultra series, positioned as the company's most advanced wearable, has focused on health tracking and rugged endurance features since its introduction. The Ultra 4 was announced shortly after the Apple Watch Series 12, drawing attention for its expected hardware and software enhancements.

Rumors and leaks had suggested incremental updates, but anticipation was high for meaningful upgrades, especially in health technology and battery life. As the launch approached, customers and reviewers awaited details on what would set this year's Ultra model apart.

On September 16, 2026, Apple officially announced the Apple Watch Ultra 4, highlighting a new health sensing system, more memory, and a longer-lasting battery compared to its predecessor, the Ultra 3, according to MacRumors.

Preorders for the Ultra 4 opened the same day. Amazon responded by dropping the preorder price to $779.99, offering buyers a savings of over $10 and promising delivery on the product's official launch day, as reported by Mashable Tech.

Early reviews began to surface almost immediately. Outlets highlighted the Ultra 4's focus on health and endurance features. Several reviewers noted that while the physical design remains largely unchanged, the internal upgrades are significant, especially for health tracking and battery performance, as TechRadar and 9to5Mac Apple detailed.

Reviewers also pointed out that some of the new capabilities would not be available at launch but are expected to roll out later in the year. Despite this, initial impressions were positive, particularly regarding the watch's personalized health features and its appeal to fitness enthusiasts, as Mashable Tech and DC Rainmaker described.

The Apple Watch Ultra 4 is now available for preorder in the United States, with Amazon offering a modest discount to early buyers. Customers who preorder can expect to receive their devices on the official launch day.

Reviews so far have been favorable, especially regarding the upgraded health sensors and improved battery life. However, some anticipated features will only become accessible through software updates later this year. The Ultra 4 is positioned as Apple's most advanced smartwatch to date, with a clear focus on health and endurance.

Buyers and reviewers are waiting for the promised features that will be activated through future software updates. It remains to be seen how well the new health sensing system performs in real-world use and whether the Ultra 4 will meet the expectations set by early reviews.