Callaway Ends Partnership With Good Good Golf After Ad Depicts Violence

In late August 2026, Good Good Golf, a popular YouTube golf brand, released a promotional video in partnership with Callaway Golf. The ad featured co-founder Garrett Clark pushing a woman to the ground after she reached for a golf club.

The video was intended to promote a new co-branded driver. However, its depiction of violence against a woman drew immediate and widespread criticism online. Many viewers said the ad trivialized violence and highlighted ongoing problems with gender representation in golf advertising.

After the backlash, Good Good quickly deleted the video and issued a public apology, stating the ad did not reflect their values of inclusivity and respect. According to The Independent and nu.nl, the company acknowledged the inappropriateness of the content and moved to remove it from all platforms.

Callaway Golf, which had collaborated on the campaign, also apologized. The company's CEO admitted that 'mistakes were made' and that the ad should never have been approved, as reported by CBS Top Stories and Soap Central. Both brands faced mounting criticism from the public and within the golf industry, including from PGA Tour CEO Brian Rolapp, who questioned their accountability, according to Sky Sports.

The controversy quickly led to broader consequences. Retailers began pulling Good Good merchandise, and the Golf Channel delayed related programming, MarketWatch reported. Good Good also withdrew its sponsorship from a PGA Tour event, impacting the November tournament at Omni Barton Creek Resort, as covered by CBS Sports and ESPN.

By August 27, Callaway announced it was ending its partnership with Good Good Golf immediately, according to NBC News and The Guardian. Callaway also pledged to invest $1 million in initiatives supporting women and inclusivity in golf.

Callaway has officially cut all business ties with Good Good Golf. Retailers have pulled gear, and Good Good is no longer sponsoring upcoming PGA Tour events. Both companies continue to deal with the fallout, both in public relations and their business operations.

Good Good's CEO has publicly criticized Callaway for its handling of the situation, suggesting the company was involved in the ad's creation and approval. Meanwhile, Callaway is focusing on repairing its reputation and supporting diversity efforts within golf.

The controversy has sparked ongoing discussions about gender representation in sports marketing and the approval processes behind major campaigns. It remains to be seen how the fallout will affect both brands and whether new industry standards will emerge for vetting advertising content.