Sports 16 sources · over 6 days 22 articles

Callaway Ends Partnership With Good Good Golf After Ad Depicts Violence

Callaway Golf has severed ties with YouTube brand Good Good following backlash over an ad showing a woman being shoved, highlighting growing concerns about gender representation in sports marketing.

Read the full story → · Latest coverage 28 Aug 2026, 11:51 pm UTC

Key moments · 8

Good Good Golf apologizes for controversial video ad

The Independent ↗

Good Good removes ad after backlash over violence

nu.nl ↗

Callaway Golf CEO says 'mistakes were made' over ad

CBS Top Stories ↗

PGA Tour CEO criticizes Good Good and Callaway over ad

Sky Sports ↗

Callaway ends partnership with Good Good Golf

NBC News ↗

Retailers pull gear after Callaway-Good Good split

MarketWatch ↗

Callaway ditches Good Good over sexist video backlash

BBC - Home ↗

Good Good CEO criticizes Callaway after split

Business Insider ↗

Coverage by day

newest first

7 articles

  1. Callaway, Good Good Golf in crisis as shocking ad shows man shoving woman to the ground
    CBS Top Stories
  2. Good Good and Callaway Golf keep taking bigger swings at each other. It’s not helping either brand
    Fast Company
  3. Callaway Golf cuts ties with Good Good Golf over driver ad backlash
    Global News
  4. Good Good's CEO went nuclear on Callaway after the brand cut ties over an ad scandal
    Business Insider
  5. Callaway ditches golf brand Good Good over sexist video backlash
    BBC - Home

8 articles

  1. Good Good out as PGA Tour event title sponsor
    www.espn.com - TOP Sports
  2. Callaway And Good Good Golf Relationship Over After Advertisement Backlash
    Forbes
  3. Good Good Golf withdraw from sponsoring PGA Tour event after controversial video
    Sky Sports
  4. PGA Tour, Good Good Golf nix sponsorship of FedEx Cup Fall event amid backlash from Callaway ad
    CBS Sports
  5. Good Good Golf ad fallout deepens as Callaway ends partnership, retailers pull gear and Golf Channel delays show
    MarketWatch

5 articles

  1. PGA Tour CEO blasts ‘concerning’ Good Good Golf ad that depicted co-founder shoving female golfer onto the ground
    NBC News
  2. Callaway’s Good Good generationally stupid golf ad has left the internet horrified
    Mashable Tech
  3. One of golf's biggest YouTube channels is under fire over claims one of its ads glorified violence against women
    Business Insider
  4. Callaway apologises after golf ad slammed for depicting domestic violence
    Al Jazeera
  5. Fresh apologies issued over golf advert showing woman pushed over
    Sky Sports

6 articles

  1. Callaway Golf’s apology for ad showing woman being shoved to the ground exposes a major industry blind spot
    MarketWatch
  2. These golf companies are apologizing after their ‘Obsession’-inspired ad horrified social media for the wrong reasons
    Fast Company
  3. Golf brand Callaway apologizes for ad showing woman being shoved to ground
    Global News
  4. Callaway Golf CEO met with backlash over apology for Good Good video depicting abuse
    The Independent
  5. Callaway Golf CEO says "mistakes were made" over controversial ad
    CBS Top Stories

1 article

  1. New York Post: Good Good Golf deletes driver commercial with disturbing opening: 'This is very scary' trib.al/82Gz33J
    https://rss.app/feeds/MDqHEDWBqF8DdvmQ.xml