OpenAI Reopens $200 Pro Subscription With Halved Usage Starting September 30, 2026
OpenAI is resuming sales of its $200 Pro subscription for ChatGPT, but users will receive half the previous token allocation, reflecting major changes to its premium offering.
By Hushread Stories, written with AI from 16 outlets · First published 29 Sept 2026
In brief
- OpenAI paused new Pro subscriptions for ChatGPT earlier this month due to high demand and infrastructure constraints.
- The company has announced the return of the $200 Pro plan, effective September 30, 2026, with significant changes to its terms.
- Subscribers to the renewed Pro plan will now receive only half the previous token usage allowance per month.
- OpenAI is also introducing a new $500 ChatGPT plan with higher speed and additional features targeting business users.
- These changes were announced at OpenAI's DevDay 2026 event, alongside several other product updates and launches.
Timeline · 4 moments
OpenAI pauses new sign-ups for $200 Pro subscription plan
AI (@ai) — Сообщество на vc.ru ↗OpenAI announces return of $200 Pro plan with halved usage
Hacker News: Front Page Startups ↗OpenAI unveils new $500 plan and team features at DevDay
CNET News Tech ↗Company details halved token allocation for Pro subscribers
The Next Web ↗How it started
In early September 2026, OpenAI paused new sign-ups for its $200-per-month Pro subscription plan for ChatGPT. The move was attributed to high demand and strain on the company's infrastructure, which left many prospective users unable to join.
The Pro plan had been popular with power users, offering higher usage limits and enhanced performance compared to the free tier. However, as demand grew, OpenAI was forced to temporarily halt new subscriptions to maintain service quality for existing users.
How it unfolded
On September 29, 2026, OpenAI announced at its annual DevDay event in San Francisco that the Pro subscription would reopen for new customers starting September 30. The announcement was part of a broader slate of more than 20 product updates and new features unveiled at the event.
The company revealed that while the Pro plan would retain its $200 monthly price, the included token allocation for subscribers would be cut in half compared to the previous offering. This change means users will have less included usage each month for the same price, which may affect heavy users.
Alongside the Pro plan update, OpenAI introduced a new $500-per-month subscription tier, which offers faster speeds and expanded capabilities, targeting teams and business customers. Shared workspaces, meeting note-taker tools, and integration with platforms like Slack and Microsoft Teams were also announced.
OpenAI representatives suggested that, over time, some users may find it more economical to pay for API access directly rather than relying on subscription plans, especially as usage patterns evolve.
Where it stands
As of now, OpenAI is set to resume sales of the $200 Pro subscription on September 30, 2026, but with reduced token limits. The new $500 plan and other team-focused features are also launching, giving users more options but at a higher price point.
Most details about the changes have been confirmed across multiple outlets, and the company has not announced any further adjustments to the Pro plan at this time.
What to watch
Prospective and current Pro subscribers will be watching closely to see how the reduced token limits impact their workflows and whether the new $500 plan offers enough value to justify the higher cost. It remains to be seen if further adjustments will follow as user feedback comes in after the relaunch.


