Xbox Launches XP Division to Expand Into Film and Television
Led by Mojang chief Kayleen Walters, Xbox's new XP division brings screen adaptations, consumer products, partnerships and live experiences together as it expands beyond video games.
By Hushread Stories, written with AI from 8 outlets · First published 8 Oct 2026
In brief
- Xbox announced XP on October 8 as a new division focused on entertainment beyond video games.
- Kayleen Walters, most recently president of Minecraft maker Mojang, will lead the new division as president.
- XP will bring film and television, consumer products, strategic partnerships and live experiences into one division.
- The move follows similar efforts by Nintendo and Sony to build businesses beyond their games.
- Xbox hopes to replicate the success of Minecraft and Fallout by extending more properties beyond games.
Timeline · 4 moments
Live experiences included in Xbox's expansion beyond games
The Hollywood Reporter ↗Consumer products included within XP's broader business remit
Variety Movies ↗Kayleen Walters named president of the new XP division
The Wrap TV ↗Xbox announces XP as its new entertainment division
Bloomberg Technology ↗How it started
Xbox's move into entertainment is becoming a formal business division. Bloomberg Technology described the creation of XP as a way to formalize its film and television ambitions and expand its video game franchises into other media.
There are already examples Xbox wants to build on. According to Deadline Hollywood, the company hopes to replicate the success of Minecraft and Fallout. Eurogamer placed the announcement alongside similar moves by Nintendo and Sony into movies and partnerships outside games.
How it unfolded
On October 8, Xbox announced the new division under the name XP. Variety Movies reported that the name plays on "experience points," a familiar term in games, and that the division will house several businesses beyond screen adaptations.
The same announcement put Kayleen Walters in charge as president, according to The Wrap TV. IGN described Walters as a Lucasfilm veteran moving from her most recent post as president of Minecraft maker Mojang.
The remit stretches beyond making movies and television. The Hollywood Reporter reported that XP will also extend Xbox's video game intellectual property through consumer products, partnerships and live experiences. Those activities make this a broader entertainment operation, rather than just a screen adaptation division.
Where it stands
XP is now the announced home for Xbox's film and television, consumer products, strategic partnerships and live experiences businesses, according to Variety Movies. Walters will lead it as president, The Wrap TV reported.
The supplied coverage describes the division's leadership and scope, but does not identify a new film or television project, production timetable or release date. The concrete development is the creation of the business unit, not the announcement of a particular adaptation.
What to watch
The next open question is which Xbox properties XP will take into films, television or other entertainment formats. Deadline Hollywood reported the ambition to build on Minecraft and Fallout, but the supplied coverage does not name the next property or partner.
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