Amazon October Prime Day 2026 Brings Discounts Across Apple Devices
Amazon's October sale is now live, with Apple discounts spanning laptops, earbuds, desktops and watches, while competing retailers offer alternatives during the October 6 and 7 event.
By Hushread Stories, written with AI from 15 outlets · First published 6 Oct 2026
In brief
- Amazon's Prime Big Deal Days runs October 6 and 7, following several days of early Apple discounts.
- AirPods Pro 3 cost $179 at Amazon, a $70 saving against the reported regular price of $249.
- The 15 inch M5 MacBook Air was listed at $1,299, while one MacBook Pro configuration received $500 off.
- Apple Watch Series 12 costs $349.99 at Amazon, and Ultra 4 discounts reach $100 during the sale.
- Competing retailers are also offering discounts, including Walmart's $79 AirPods 4, while deal prices and availability can change.
Timeline · 8 moments
Apple Watch Ultra 4 discounts reach $100
9to5Mac Apple ↗Series 12 watch listed at $349.99 as sale opens
Mashable Tech ↗Competing retailers launch their own Prime Day promotions
MacRumors: Mac News and Rumors - All Stories ↗M6 Mac mini offer reaches $799.99 ahead of sale
TechRadar ↗Almost all M5 MacBook Air models receive $200 discounts
9to5Mac Apple ↗AirPods Pro 3 drop to $179 before opening
Consequence of Sound ↗2TB M5 Pro MacBook Pro gets $500 discount
9to5Mac Apple ↗Early Apple offers arrive ahead of October sale
9to5Mac Apple ↗How it started
Amazon began rolling out Apple discounts before its October Prime Big Deal Days officially opened. On October 2, 9to5Mac Apple reported fresh early offers involving the M5 MacBook Air, MacBook Pro and AirTag 2.
The early sale already included a substantial laptop discount. On October 3, 9to5Mac Apple highlighted $500 off a 2TB M5 Pro MacBook Pro, while saying some of the larger fall Apple deals were still to come.
How it unfolded
On October 4, AirPods Pro 3 fell to $179. Consequence of Sound described that as a 28% discount and their second-lowest price to date, two days before the sale's scheduled opening.
Laptop offers broadened that day. 9to5Mac Apple reported that almost all M5 MacBook Air models were $200 below their list prices. On October 5, Mashable Tech gave a specific example: the 15-inch M5 MacBook Air at $1,299, down from $1,499.
Desktop Macs joined the promotions on October 5. TechRadar listed the new M6 Mac mini at $799.99, describing the reduction as almost $120. The Verge reported a starting price of $899 and a current discount exceeding $100. Those accounts give different reference points for the saving, so they should not be treated as one exact discount.
Other configurations carried larger advertised reductions. 9to5Mac Apple reported up to $150 off the M6 Mac mini lineup, alongside $120 off AirPods Max 2.
By October 6, the event was officially underway. TechRadar still listed AirPods Pro 3 at $179 against a regular price of $249. Mashable Tech reported the Apple Watch Series 12 GPS, 42mm model at $349.99 on Amazon, a $49.01 saving.
Where it stands
The live sale now covers multiple Apple product categories, rather than a single standout offer. 9to5Mac Apple reported a new low for Series 12 pricing and $100 off the Apple Watch Ultra 4, alongside the existing earbud and desktop promotions.
Not every offer associated with Prime Day is on Amazon. Mashable Tech listed AirPods 4 at Walmart for $79, saving $50. MacRumors also reported competing sales from Sony, Best Buy and Walmart.
What to watch
The sale runs through October 7, according to DC Rainmaker. Whether the listed Apple prices remain available through that final day is still open: Lifehacker Tech cautioned that deal pricing and availability can change after publication.
Configuration matters when comparing the laptop and desktop offers. The reported $500 MacBook Pro reduction applies to a specific 2TB model, while the Mac mini discounts span different offers and reference prices.
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