Amazon Reveals Redesigned Kindle Models With New Colors and Physical Buttons

Rumors about new Kindle models began swirling in late September after leaked photos surfaced online. The images hinted at a major design shift for Amazon's e-readers, which have looked very similar for over a decade.

The leaks showed a more modern look, including rounded corners and a choice of vibrant colors, suggesting Amazon was ready to break from its classic all-black designs. Enthusiasts quickly noticed changes like a relocated power button and the possibility of new materials, such as aluminum.

On September 28, leaked images published online revealed what appeared to be Amazon's 12th-generation Kindle, showing off the new rounded corners and color choices. The same day, reports described a relocated power button and other subtle design tweaks.

By September 29, coverage expanded to discuss early Prime Day deals, fueling speculation that Amazon would launch the new devices ahead of the big sales event. Another report that day highlighted that the entry-level Kindle was getting its biggest update since 2024, including multiple new color options.

On September 30, further leaks suggested four color options for the base Kindle and confirmed the design changes. Early discounts on the Kindle Colorsoft Kids edition also appeared, indicating Amazon was preparing to refresh several devices at once.

On October 1, it became clear that Amazon had overhauled its entire Kindle line, updating the materials, moving the power button, and introducing new accessories. Among these accessories is a case with physical page-turn buttons, a feature that had been missing from recent models. The new Kindles now include aluminum variants and flush screens, adding to their premium feel.

Amazon's new Kindle lineup, featuring the 6-Inch Kindle, Kindle Paperwhite, and Kindle Colorsoft, is now official. Shoppers can already find early discounts as part of pre-Prime Day promotions.

The devices offer a more modern design, with options for both plastic and aluminum finishes, and accessories like a wireless remote and cases with page-turn buttons. These changes are aimed at both longtime Kindle fans and new users looking for a fresh e-reader experience.

The official release date for the new Kindles is expected before the holiday season, but Amazon has not yet confirmed an exact date. Many will be watching to see how the new design and features are received, especially the return of physical page-turn buttons and the introduction of aluminum models.