Australia Proposes Law to Let Users Opt Out of Social Media Algorithms

Australia has been increasing pressure on social media companies to improve online safety, particularly for children and teens. Concerns have grown over the influence of powerful algorithms that shape what users see, sometimes amplifying harmful content or addictive behaviors. In response, government officials began drafting legislation to give users more direct control over their social media feeds. Prime Minister Anthony Albanese and his ministers highlighted the need for greater transparency and user choice, framing the move as a way to promote online freedom and responsibility.

On September 7, 2026, the government announced its intention to introduce laws allowing Australians to opt out of algorithm-driven feeds on social media, aiming to address risks for young users and the broader public, according to Al Jazeera. The same day, ministers confirmed that the law would target Big Tech companies such as Meta, Google, and TikTok, and would carry significant penalties for non-compliance, as reported by the BBC.

The draft legislation, known as the Digital Duty of Care bill, was presented as part of a larger push to regulate digital platforms and ensure a safer online environment. Australian officials said the law would require platforms to provide clear, easy options for users to switch off algorithmic content curation, the South China Morning Post reported.

Media outlets noted that the bill follows other recent measures, including an under-16 social media ban, reflecting a broader strategy to rein in Big Tech and protect vulnerable users, according to the Financial Times. The proposal drew public attention and debate, with some commentators arguing it could transform how Australians experience social media, while others raised questions about technical feasibility and enforcement, as the Sydney Morning Herald discussed.

By September 8, the government had begun publicizing the "my feed, my way" initiative, explaining how the opt-out mechanism would work and emphasizing user empowerment. The initiative was widely covered, with reactions from both users and digital rights advocates featured in multiple reports.

The draft law has been unveiled, and the government is preparing to introduce it to parliament. Social media companies are on notice that they may soon be required to offer users clear ways to disable algorithmic feeds, with the threat of substantial penalties for non-compliance. Public consultations and debate are ongoing, with details about enforcement and technical implementation still being worked out. The law is seen as a significant step in Australia's campaign to hold Big Tech accountable and give users more control over their online experiences.

The next key step will be the formal introduction of the bill to parliament, where it may face amendments or pushback from technology firms and civil liberties groups. Observers are watching how companies will respond and whether similar proposals will emerge in other countries.