Dyson Unveils $499 CameraJet Toothbrush With AI and Built-In Camera

Dyson is best known for its vacuum cleaners, air purifiers, and hair dryers, but the company has a history of pushing into new territory with advanced engineering. Over the past six years, founder James Dyson and his team reportedly spent years developing a device that could offer more precise, tech-driven dental care, according to Entrepreneur.

The result is the CameraJet, Dyson's first foray into oral hygiene. The product was designed to address common brushing mistakes and improve flossing by combining several devices into one, aiming to change how people approach daily tooth cleaning.

On September 1, 2026, Dyson officially announced the CameraJet toothbrush. The device immediately stood out for its price, $499 in the US and £420 in the UK, as reported by Wired and the Daily Mail. The CameraJet features a 100,000-pixel macro lens camera embedded in the brush head, which streams live footage of the mouth to a connected app. According to TechRadar, it also uses artificial intelligence trained on nearly 470,000 images to identify gaps between teeth and guide users for more effective cleaning.

Media outlets including The Verge and Forbes highlighted the device's automatic water-flossing function, which uses a jet of mouthrinse to clean between teeth without the need for string floss. The CameraJet can scan a user's mouth at 28 images per second, providing real-time feedback and helping to spot areas that need more attention, according to Techmeme and [Bloomberg Technology](https://www.bloomberg.com/news/videos/2026-09-01/dyson-unveils-ai-powered-toothbrush-with-built-in-camera-video).

The CameraJet integrates with Dyson's MyDyson app, allowing users to view live footage from inside their mouths while brushing. The Guardian noted that Dyson plans to offer its own toothpaste and mouth rinse as part of a broader dental care system.

Within a day of launch, the CameraJet was available for order online and at Dyson Demo Stores, with early reviews focusing on its unique combination of features and its high price tag, as reported by Digital Trends.

The Dyson CameraJet is now on sale in the US, UK, and several other markets. It is being promoted as a breakthrough in dental technology, promising a more thorough and personalized cleaning experience. Early coverage has focused on both the innovative technology and the premium price, with some reviewers questioning whether consumers will embrace such a high-tech approach to brushing.

Dyson is positioning the CameraJet as the centerpiece of a new line of dental care products, with additional accessories like toothpaste and mouth rinse expected to follow.

It remains to be seen how consumers and dental professionals will respond to the CameraJet. Key questions include whether the device's camera and AI features provide measurable benefits for oral health, and if the high price will limit its appeal. The effectiveness of Dyson's app and ecosystem, as well as the potential rollout of related products, will also be important to track in the coming months.