Ferrari's First Electric Car Sells for Record $40 Million at Auction
Ferrari's debut electric vehicle, the Luce, sold for an unprecedented $40 million at a California charity auction, highlighting both the brand's shift toward electrification and the polarizing response to its design.
Read the full story → · Latest coverage 19 Aug 2026, 6:23 pm UTC
Key moments · 7
Ferrari Luce faces harsh criticism and stock drop
The Telegraph ↗First Production Ferrari Luce Goes for $40 Million
Gizmodo Tech ↗Ferrari's first electric car sells for $40 million
Times of India ↗Ferrari's first electric car sold for record $40m at auction
BBC World ↗Controversial Ferrari Luce designed by Jony Ive sells for $40M
HotHardware ↗Herbert Wertheim, 87, revealed as buyer of Ferrari Luce
elEconomista.es ↗Mar-a-Lago billionaire buys $40m Ferrari, plans not to drive it
Daily Mail ↗





