Technology 20 sources · over 3 days 23 articles

Instagram Launches Apple TV App and Tests 90-Minute Horizontal Videos

Instagram is pairing television viewing with longer creator videos in a push toward YouTube's territory, but it is not offering creators a share of advertising revenue.

Read the full story → · Latest coverage 27 Oct 2026, 10:54 am UTC

Chapters · 2

  1. 1Instagram Tests 90-Minute Horizontal Videos as It Expands Onto TVs
  2. 2Instagram Launches Apple TV App and Tests 90-Minute Horizontal Videos

Key moments · 6

Instagram launches Apple TV app with longer videos

MacRumors: Mac News and Rumors - All Stories ↗

Instagram reports testing with certain creators in Brazil

The Wrap TV ↗

Select US creators gain access to 90-minute video test

The Hollywood Reporter ↗

Features lets creators link Reels to full videos

Digital Trends ↗

Reports confirm expansion lacks YouTube-style advertising revenue sharing

9to5Google ↗

Instagram tests Features videos up to 90 minutes

Mashable Tech ↗

Coverage by day

newest first

8 articles

  1. Instagram tests 90-minute videos as it looks to challenge YouTube and retain creators: What is 'Features'?
    Mint
  2. Instagram lo apuesta todo para competir contra YouTube: así es su nuevo formato para vídeos largos de hasta 90 minutos
    Xataka
  3. Instagram testa vídeos de até 90 minutos; veja quem terá acesso primeiro
    Notícias ao Minuto
  4. Instagram is testing 90-minute videos
    Mashable Tech
  5. Instagram copia a YouTube: vídeos horizontales de hasta 90 minutos
    Isena Code

14 articles

  1. Instagram takes on YouTube with new 90-minute horizontal video format
    9to5Mac Apple
  2. Instagram is clearly jealous of YouTube — and introducing a raft of changes
    Business Insider
  3. [Variety] Instagram Is Testing Ability to Share Videos up to 90 Minutes Long and Launches on Apple TV — but Unlike YouTube, It’s Still Not Paying Creators a Share of Ad Revenue
    r/Instagram
  4. Instagram le apuesta a los videos de hasta 90 minutos para competir con YouTube
    El Colombiano | noticias de Medellín, Antioquia, Colombia y el mundo.
  5. Why Instagram is about to look a lot more like YouTube
    Fast Company

4 articles

  1. New Instagam app on Apple TV brings reels, long-form video and live shows
    Mashable Tech
  2. You can now watch Instagram Reels on Apple TV, because why not?
    Digital Trends
  3. Instagram llega al Apple TV con Reels, vídeos largos y directos
    Isena Code
  4. Instagram Launches Apple TV App With Reels and More
    MacRumors: Mac News and Rumors - All Stories