Technology 15 sources · over 2 days 16 articles

Instagram Tests 90-Minute Horizontal Videos as It Expands Onto TVs

The test gives select creators room for full video podcasts and other longer shows, alongside an Apple TV app that brings Instagram into the living room.

Read the full story → · Latest coverage 26 Oct 2026, 8:41 pm UTC

Key moments · 5

Instagram launches Apple TV app with longer videos

MacRumors: Mac News and Rumors - All Stories ↗

Instagram reports testing with certain creators in Brazil

The Wrap TV ↗

Select US creators gain access to 90-minute video test

The Hollywood Reporter ↗

Features lets creators link Reels to full videos

Digital Trends ↗

Reports confirm expansion lacks YouTube-style advertising revenue sharing

9to5Google ↗

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14 articles

  1. Instagram takes on YouTube with new 90-minute horizontal video format
    9to5Mac Apple
  2. Instagram is clearly jealous of YouTube — and introducing a raft of changes
    Business Insider
  3. [Variety] Instagram Is Testing Ability to Share Videos up to 90 Minutes Long and Launches on Apple TV — but Unlike YouTube, It’s Still Not Paying Creators a Share of Ad Revenue
    r/Instagram
  4. Instagram le apuesta a los videos de hasta 90 minutos para competir con YouTube
    El Colombiano | noticias de Medellín, Antioquia, Colombia y el mundo.
  5. Why Instagram is about to look a lot more like YouTube
    Fast Company

4 articles

  1. New Instagam app on Apple TV brings reels, long-form video and live shows
    Mashable Tech
  2. You can now watch Instagram Reels on Apple TV, because why not?
    Digital Trends
  3. Instagram llega al Apple TV con Reels, vídeos largos y directos
    Isena Code
  4. Instagram Launches Apple TV App With Reels and More
    MacRumors: Mac News and Rumors - All Stories