Jaguar unveils Type 01 electric grand tourer after controversial rebrand

Jaguar's Type 01 arrives nearly two years after a rebrand that sparked international debate and uproar, according to Creative Boom. The unveiling gives that reinvention a production car rather than just a new identity.

The electric grand tourer follows the divisive Type 00 concept. The Verge reported that the production car looks much like its predecessor, retaining the bold design that made the concept polarising.

On October 7, 2026, Jaguar unveiled the Type 01 as an all-electric four-door grand tourer. According to Times of India, it uses Jaguar's dedicated Electric Architecture and a tri-motor powertrain, with production due to begin in 2027.

The same report gave headline figures of 1,016 horsepower and 643 kilometres of range. But the coverage differs: elEconomista.es reported 720 kilometres, while World News CNA put the maximum range at 724 kilometres. The supplied reports do not explain that discrepancy.

Price reports also vary. GB News reported a £130,000 price tag, while the Daily Mail described a £120,000 EV in its headline. CNBC International reported a price of $130,500. Those figures should not be treated as a single confirmed price across markets.

The intended customer became clearer with the reveal. The Guardian reported that Jaguar is targeting wealthy young Americans, particularly tech industry buyers. It also highlighted two practical compromises: the car has no rear window and is too long for a UK parking space.

The Type 01 is production-ready, according to Coventry Telegraph, which quoted automotive analyst Dr Charles Tennant saying Jaguar is "raising their game". Creative Bloq argued that the new car makes the controversial rebrand make sense, while still describing its design as something buyers will either love or hate.

The unveiling is not yet a commercial turnaround. ABCNews.com framed the six-figure electric sedan as a car Jaguar hopes will deliver one. It enters a market where Ferrari and Bentley are also testing wealthy buyers' appetite for electric cars, according to CNBC International.

The next concrete milestones are production and deliveries. Times of India reported that manufacturing will begin in 2027, while Autocar India said international deliveries are scheduled for mid-2027, with India following a few months later.

Market-specific pricing and range specifications remain important details to clarify. The supplied coverage gives different figures for both, leaving buyers without a consistent account of the car's cost and driving range.