Snap Unveils Specs AR Glasses and AI Assistant, Expanding Into Enterprise

Snap has spent nearly a decade developing augmented reality hardware, building on its experience with previous wearable attempts. The company previously released several versions of Spectacles, but these were limited in AR capability and mostly targeted social media content creation.

The push into fully realized AR glasses has been anticipated for years, as Snap invested heavily in AR software and developer tools. The announcement of Specs marks a shift in strategy, aiming for a broader market that includes both consumers and enterprise clients.

On September 16, 2026, Snap CEO Evan Spiegel introduced the Specs AR glasses during a keynote event. The glasses are priced at $2,195 and come equipped with an AI assistant called Specs Intelligence, which will also be available for iOS and Mac users, according to Engadget.

Hands-on impressions from tech journalists at the event described the Specs as large but offering unique AR experiences, such as interactive virtual games and objects placed in real-world environments, as seen in reviews by CNET and The Verge.

Snap also revealed a push into the enterprise market, partnering with Nvidia, AWS, and Salesforce to integrate AI and cloud tools with the Specs platform. This marks a significant move beyond consumer-focused hardware, as reported by CNBC.

Additionally, Snap announced a partnership with Verizon to help promote and distribute the Specs glasses, aiming to increase comfort and adoption among consumers, according to Bloomberg.

The glasses are available for pre-order now in the US, UK, and France, with shipments expected later this fall.

Snap's Specs glasses are now open for pre-orders, with a planned release later in the year. The company is positioning the device as both a consumer gadget and a tool for enterprise clients, leveraging partnerships with major technology firms.

Early feedback highlights excitement about the AR capabilities, but questions remain about the high price and the appeal of the glasses' design. Snap is betting that both consumers and businesses will find compelling uses for Specs as AR technology matures.

The next major milestone will be the actual release and shipping of Specs to early buyers. Industry watchers will be looking for signs of real-world adoption, feedback on the AI assistant, and how well Snap can bridge both consumer and enterprise demand for AR glasses.