Entertainment 21 sources · over 2 days Latest coverage 3 Nov 2026, 5:54 am UTC

Martha Stewart Apologises After Halloween Costume Depicting Homelessness Draws Backlash

After deleting a Halloween photo and saying she intended to raise awareness, Martha Stewart has acknowledged she mishandled a costume that drew criticism online.

By Hushread Stories, from 21 outlets · First published 2 Nov 2026

In brief

  1. Martha Stewart shared an Instagram photo showing herself dressed as a homeless person for Halloween.
  2. The costume included tattered clothing, dirt on her face and a sign asking for help.
  3. The photo drew criticism online, and Stewart deleted it after screenshots had already been captured.
  4. Stewart initially said she was distressed by the reaction and had intended to raise awareness.
  5. Stewart later issued a second apology, saying she was very sorry and the costume was insensitive.
Martha Stewart Apologises After Halloween Costume Depicting Homelessness Draws Backlash
Source: Daily Mail

Timeline · 6 moments

6 moments Open the full timeline →

Stewart issues second apology for costume

CBC Top Stories ↗

Stewart apologises and says she really screwed up

Latest news, sport and opinion from the Guardian ↗

Stewart says costume was intended to raise awareness

TMZ ↗

Instagram photograph is deleted after the costume backlash

The Hollywood Reporter ↗

Costume draws criticism over its portrayal of poverty

The Daily Beast Latest Articles ↗

Stewart's Halloween photograph shows costume depicting a homeless person

Daily Mail ↗

Update 3 Nov 2026, 5:54 am UTC

The new coverage shifts attention from Stewart's apology to what the episode may reveal about her business. Inc.com Startups frames the costume backlash as a blind spot for founder-led consumer brands; Reason offers a satirical take on the costume. Neither report describes a new action by Stewart, so the published headline remains current.

Update 2 Nov 2026, 6:22 pm UTC

Stewart has issued a second apology, saying she was "very sorry" and that the costume was insensitive when many people are experiencing homelessness. CBC reported the second apology, while The Hill reported her admission that she "really screwed up."

How it started

Martha Stewart's Halloween costume depicted a homeless person, with tattered clothing, dirt on her face and a sign reading "I AM HUNGRY HELP ME!!", according to the Daily Mail. She shared the image on Instagram.

The backlash focused on her portrayal of poverty as a costume. The Daily Beast described the choice as tone-deaf, contrasting it with Stewart's estimated $400 million fortune.

How it unfolded

On November 1, coverage of the photograph and the criticism spread. The Hollywood Reporter reported that the Instagram image had since been deleted.

Stewart's initial response emphasised her intentions. In a statement reported by TMZ on November 1, she said she was "distressed" that the costume had offended people and said it was meant to bring awareness to homelessness.

Her statement also described homelessness as "something that I care deeply about", according to Variety. That response presented the outfit as an attempt to draw attention to the issue, rather than an effort to mock it.

By November 2, Stewart had offered a more direct admission of fault. The Guardian reported that she apologised and said she had "really screwed up". VG also reported that she described the costume as insensitive and not funny.

Where it stands

The photograph has been removed, and Stewart's response has moved from explaining her intentions to acknowledging that the costume was a mistake. Express & Star reported her admission on November 2.

The supplied coverage does not identify a specific new initiative or other concrete action following the apology. Her stated concern about homelessness remains part of her explanation, but the latest development is her acknowledgement of fault.

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