Martha Stewart Apologises After Halloween Costume Depicting Homelessness Draws Backlash
After deleting a Halloween photo and saying she intended to raise awareness, Martha Stewart has acknowledged she mishandled a costume that drew criticism online.
By Hushread Stories, from 21 outlets · First published 2 Nov 2026
In brief
- Martha Stewart shared an Instagram photo showing herself dressed as a homeless person for Halloween.
- The costume included tattered clothing, dirt on her face and a sign asking for help.
- The photo drew criticism online, and Stewart deleted it after screenshots had already been captured.
- Stewart initially said she was distressed by the reaction and had intended to raise awareness.
- Stewart later issued a second apology, saying she was very sorry and the costume was insensitive.
Timeline · 6 moments
Stewart issues second apology for costume
CBC Top Stories ↗Stewart apologises and says she really screwed up
Latest news, sport and opinion from the Guardian ↗Stewart says costume was intended to raise awareness
TMZ ↗Instagram photograph is deleted after the costume backlash
The Hollywood Reporter ↗Costume draws criticism over its portrayal of poverty
The Daily Beast Latest Articles ↗Stewart's Halloween photograph shows costume depicting a homeless person
Daily Mail ↗Update 3 Nov 2026, 5:54 am UTC
The new coverage shifts attention from Stewart's apology to what the episode may reveal about her business. Inc.com Startups frames the costume backlash as a blind spot for founder-led consumer brands; Reason offers a satirical take on the costume. Neither report describes a new action by Stewart, so the published headline remains current.
How it started
Martha Stewart's Halloween costume depicted a homeless person, with tattered clothing, dirt on her face and a sign reading "I AM HUNGRY HELP ME!!", according to the Daily Mail. She shared the image on Instagram.
The backlash focused on her portrayal of poverty as a costume. The Daily Beast described the choice as tone-deaf, contrasting it with Stewart's estimated $400 million fortune.
How it unfolded
On November 1, coverage of the photograph and the criticism spread. The Hollywood Reporter reported that the Instagram image had since been deleted.
Stewart's initial response emphasised her intentions. In a statement reported by TMZ on November 1, she said she was "distressed" that the costume had offended people and said it was meant to bring awareness to homelessness.
Her statement also described homelessness as "something that I care deeply about", according to Variety. That response presented the outfit as an attempt to draw attention to the issue, rather than an effort to mock it.
By November 2, Stewart had offered a more direct admission of fault. The Guardian reported that she apologised and said she had "really screwed up". VG also reported that she described the costume as insensitive and not funny.
Where it stands
The photograph has been removed, and Stewart's response has moved from explaining her intentions to acknowledging that the costume was a mistake. Express & Star reported her admission on November 2.
The supplied coverage does not identify a specific new initiative or other concrete action following the apology. Her stated concern about homelessness remains part of her explanation, but the latest development is her acknowledgement of fault.


